How can influencers like Lydia Millen survive the cost-of-living crisis?



At times like these, it’s nice when we have something to unite us. No, I’m not talking about the World Cup. I’m talking about the backlash against influencer Lydia Millen, who has issued the most tone-deaf ad since Kendall Jenner solved racism by giving a police officer a can of Pepsi.

n case you missed the furore, Lydia Millen is an influencer who has more than 700,000 TikTok subscribers and a 1.2 million-strong Instagram fanbase that follows her “life and style from the English countryside”.

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